Twitter HQ Auction: Is It Elon Musk’s Cost-Cutting Stunt?

By Steve Pedry 12/12/22

In a move called Elon's cost-cutting stunt, the billionaire is selling off Twitter's Headquarter items – from a coffee machine to furnishings.

[{"selector":"#anim-4e6db9fe-57d2-493f-befd-a5309e5712e2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-18.688778417021304%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Elon Musk sacked Twitter staff as part of a cost-cutting move, and now the billionaire is planning to sell Twitter's San Francisco headquarters assets.

[{"selector":"#anim-a4309530-a7a3-42d3-8e67-76ca3803ae24 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(8.87344240094485%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

People will have approximately "one and a half days" to choose their favourite goods from the 250 posted on the Heritage Global Partners website during the auction.

[{"selector":"#anim-8dc855a1-cc73-4410-8da3-aed9c34fdee6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(14.516988512450288%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Despite the fact that no official justification for the auction has been disclosed, Twitter users are already ridiculing Elon for yet another cost-cutting tactic.

[{"selector":"#anim-0869ea48-8c23-4275-a941-45fe906006f8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

"Twitter is selling surplus corporate office assets in an online auction." Bidding begins on January 17, 2023, with initial bids of $25 and $50.

[{"selector":"#anim-5c7014a2-05cd-4d23-b076-22210d1a407e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(5.004025347927463%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Office chairs, professional espresso machines, and a plethora of cookware are among the items up for sale."

[{"selector":"#anim-dc794ef0-64e8-4d72-b3d5-0c0ec02aa24e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.0658141036401503e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":8000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

The "manual flywheel slicer" is another eye-catching item, according to the website, with a starting bid of $25. Full-sized restaurant ovens start at $25 as well.

[{"selector":"#anim-d33a3926-8e87-47ef-92f8-11c81f2848b8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

In addition, there will be a "Electrolux Greens Machine 20Gal Vegetable Dryer" up for grabs during the auction.

[{"selector":"#anim-5bb5d455-92f2-4af7-834e-56a8ea9d1136 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-6.086956502548777%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":9000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Earlier Elon Musk dismissed about 3,700 Twitter employees in severe cost-cutting manoeuvre, with hundreds more resigning subsequently.

[{"selector":"#anim-18c5e44a-f38b-4d17-9bd9-3d80b66f795c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":7500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]

Several celebrities, including Gigi Hadid, criticised the action and deactivated their Twitter accounts.

[{"selector":"#anim-f59098e0-888f-40b9-b159-0be5486ab597 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-3.552713678800501e-15%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}]